While setting up a PopUp is easy, sometimes you need a little more information that just who bought something and their email address. PopUp Funds allows for people to leave you a comment with information, or if you want to level up to rockstar status, you can collect more information for your PopUp with Google Forms.
Here is one that is made for a school fundraiser that lasts all year long. Parents purchase locker decorations for their child’s birthday. Lot’s of information needs to be collected in order for many parents to organize these.
When creating your PopUp, take every opprotunity you have to remind your users that they will need to fill out a form after checking out. For this Birthday Locker fundraiser, it is mentioned in the PopUp description at the top.
Your PopUp description is your greatest tool. Letting buyers know what’s going on. This is repeated on the checkout page as a reminder for your buyers.
Once you have added all of your PopUp items, you can attach the Google Forms link to the Note to your Buyers section at the bottom. This will appear once your buyer has checked out and is included in their emailed receipt.
You can give the link any time you want. Inserting it into the Note to Your Buyer ensures that people who have not checked out yet will not fill out the form prematurely.
Make sure to catch the buyers attention by making the link larger or highlighting it.
Giving the link in the email also allows buyers to come back to it later if need be.
Once your PopUp is up and going, it is easy to look at responses and organize them.
People don’t really read, they scroll and scan. Because of this, you need to draw your buyers attention to the important stuff.
We give you the ability to change the size and color of your text. Use this feature! If there is a really important sentence, highlight it. You can even change the alignment of the text to bring more attention to something. Using these simple tools and tricks, can make a difference!
This one is hard, but like I said, people scan looking for what is important. Make what you say short and sweet but still full of information. Many times I write a description and then reread and delete filler words and extra information.
If your buyers don’t really need some of the information until they buy, then leave that information for the “thank you” section at the bottom. That way your aren’t cluttering up the PopUp description with detail that is only important after the purchase. And, those buyers are now able to easily access that information on their emailed receipt.
Unless you give your buyers a reason to act, they won’t. Make sure you give them a deadline for your PopUp. Everyone puts things off until the very last minute so let your buyers know it is for a limited time, and they need to act now.
Sending out a PopUp for an event or with a deadline of less than a week almost ensures that your PopUp will struggle. People need time, they need to think, give them a moment. On the other hand, you also don’t want to give too much time. Creating a deadline is important and lets people know that this is something that won’t always be around. My favorite length for a PopUp is 2-3 weeks. Enough time for people to think about it, but not enough time for them to completely forget about it.
No one will know about your PopUp unless you tell them about it! And even then, we recommend that you reach out a minimum of three times.
We are all bombarded with information 24/7 and so many things can get lost in the scroll. Just because someone didn’t go to your PopUp the first time you promoted it doesn’t mean they didn’t want to. There have been more times than I can count where I have posted almost daily about an event, and people still ask where the link is because they don’t want to have to go look for it. Make sure you don’t make them work to find you. Keep posting and promoting. It makes it a lot easier when your friend remembers and it is easy to find the link.
Also we suggest promoting your PopUp in more than one way, — emails, Facebook, Instagram, newsletters, group text, ect. Be sure to include it on every social media channel your group uses.
While creating your PopUp make sure to maximize the PopUp description. It’s more than just a place to say what the PopUp is. It’s a way for you to give vital information. Some things that might need to be included are:
Remember: The PopUp description is seen while the buyer is checking out for them to reference if needed.
In order for buyers to leave you a comment you need to turn on the comment ability. This is located at the end of your PopUp set up. If you notice that you forgot to turn it on, you can easily go back to edit and fix it.
Buyers will be able to leave a comment when they check out. Don’t forget to remind them in your PopUp description that they will need to leave a comment when checking out. Buyers need LOTS of reminders.
You can see here, while a buyer is checking out: at the top is the PopUp description and below is the comment section
At the end of your PopUp creation, you can leave a note for all successful checkouts. This note will be seen on the summary page and also be emailed with the receipt.
This note can include:
Using this options is a great way to thank your buyer, along with giving them more information that may be needed but would have cluttered the PopUp description at the beginning.