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The Secret to Boost Your Online Sale (It’s not just the picture)

We all know the standard things that are needed when setting up an online sale:

Photo
Description
Price
Easy way to for people to pay

Boost your online sale

5 Ways to Boost online sales | popupfunds.com

That’s it, right? Just throw that puppy up on Facebook, other social media, email blast it to friends, and your off. Let the sales roll in.

Nope.

Think about how you look at Facebook or Instagram. You are waiting in line somewhere or waiting for your kid to finish up something and you start to mindlessly scroll. You may see that fundraiser someone started and think to yourself, “Oh, I need to do that.” Or seen those cute necklaces your friend’s cousin has started making and said, “My sister would love that for her birthday.” But then the line moves, or your kid starts asking you questions and you forget.

IF, you remember later, let’s be real, you probably won’t. You end up not being able to find that post because it has gotten lost in the constant stream of nonstop information.

 

From a seller’s point you are losing your customers two ways:

• They briefly saw it in their scroll, thought about it for a split second and then continued scrolling, forgetting about it .02 seconds later.

• They saw it, actually made a mental note, remembered, and then couldn’t find the sale later.

The same story exists for emails. Yes, I can search for it but it quickly gets lost.

 

How do you solve getting lost in the scroll?

By posting about it on a regular basis. The online world is not the same as the in person world. I would never remind someone over and over again in person. But, the online world is faster moving and things get lost or forgotten about quickly. On top of that, people don’t want to think. They want you to think for them. So if they need to scroll too far for you post. They won’t do it.

To boost your online sale you need to:

1. Post about your sale daily.

Even better, twice daily. Morning and Evening. Morning for the early risers and evening for the person who has just settled down and might now be able to think.

2. ALWAYS include the link to the sale.

Seems like a no brainer, so many times I will see a friend promote something only to forget the link and have 5 people ask for it. Chances are only ½ of them come back once that link has been added.

3. Let them know how much longer the sale will be going on.

Start a countdown. Maybe state that you only have 2 left causing people to take action.

4. A reason why they should buy.

Is Christmas coming? Does it solve a problem? Does it raise money for something?

5. Change it up.

Don’t just post the same photo or text. Come at it from a slightly different angle every time. Changing wording can capture a different audience.

It’s hard to over post. People want and need to be reminded. Remember, they don’t want to think. We expect our phones to remember things for us. Make sure you are at the top of the scroll by posting often.

 

For more tips, check out my post on how to improve your item description. Remember to try out your new knowledge by setting up your own PopUp shop.

 

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Improve Your Item Description When Selling on an Online Marketplace

I love online marketplaces. Facebook and Craigslist are my go-tos. When I decide I’m in the market for something that is fairly common or want to sell something I think others locally will enjoy, that’s where I head first. Before going to the store or Amazon.

8 Ways to Improve your Item Descriptions | popupfunds.com

But what makes me pause, and many times stops me from buying, is the description.
They will have the title and a photo. That’s it.

Lately, I’ve been looking for a rug. Here is what goes through my head:

What is the size?
What is it made out of?
Age?
Why are they getting rid of it?
What area does this person live in? Is it across town?
Dogs? Smoker?
Projectile Vomiter, aka 2 year old in the house?

 

When you don’t give information, it allows the buyer’s imagination to run wild.

 

I automatically think:

A. You have 10 dogs that have peed all over it and you smoke a pack a day.
OR
B. You grabbed that rug off the side of the road and threw it up on the site to make a quick buck without actually looking at it. Which brings my mind back to the dogs. Because why in the world wouldn’t those people had tried to sell the rug themselves?

Not very enticing. These guys will either not sell their rug at all, or sell for a very low price. And chances are, it’s all because of the description.

 

 8 Ways to Improve Your Descriptions:

1. Always include measurements. For EVERYTHING.

Is the dress officially a size 12 but fits more like an 8? Say that.
Is the chair you’re selling a tad deeper than standard chairs? Say that.
Not only should you include the size of the rug but if it has a high pile or is flat weave then you need to… say that.

2. Give the brand name if possible

If you are selling something for a slightly higher price, you need to tell your buyers what the brand is. Or if you want to sell it quickly and have priced it low, telling the buyers the brand could make it move faster. If it is furniture or something vintage without a name, do a little research to at least tell the time period or style. Maybe even the history about the item that you do know.

3. Condition. Has it been well used?

You don’t need to come right out and say that, you just say, “used condition” and say the trouble spots, “hole on side of rug”.

4. Living Conditions

Do you have pets or smoke? You need to say that. I know your thought will be that it will slow down the sale, but this is about trust. And the only way to keep online marketplaces a good place to buy and sell, is to keep it trustworthy. It would be terrible to sell something to a person who might have severe allergies.

5. Location

Give the nearest main crossroads. Not an area a big as your city or as specific as your address. Crossroads give the buyer a good idea of where you are located and it’s easy to look up on Google Maps. Some items I want to buy locally, but other items I am willing to drive far for it’s a killer deal. As a buyer, if I have to contact you to ask what area you live in, I might pass and go to the next person who’s already answered that question in the description.

6. Payment taken

I’m a cash only girl when it comes to Facebook and Craigslist. But if you are willing to take PayPal or Venmo then say so. If you are cash only, you need to make that VERY clear. I also reminder the buyer before they even meet me.

7. The price

No kidding, right? I can’t tell you how many times I have seen a post with no price. I would also include if that price is firm or if you are willing to negotiate. If you are willing to negotiate, include the statement, “within reason”.

8. A Reason to Buy

Think of why someone would want this. Are the holidays are coming and they need to finally decorate their dining room? Is their life if busy and you realized you need something to help you out in the kitchen? Start your description with one or two sentences of why someone would want YOUR item. It sets you apart and makes you look more personable, warm, and easier to deal with.

 

Once you implement these, your chances of selling your items faster and for money will go up.

Buyers should understand what you are selling. Improve your item description.

For more tips, check out my post on how to boost your online sale. And don’t forget to try out your new knowledge by setting up your own PopUp shop.

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Tips for Taking a Great Item Photo

Taking a great item photo is not my specialty. I can write a great description, but the photo gets me. In fact, sometimes it’s the one thing that slows me WAY down when trying to get something up for sale. There is always a hurdle that can derail you and make your project take longer. For me, it’s the photo.

 

Tips for taking a great item photo

An item photo needs to do so many things:

Pleasing to the eye

Clear and in focus

Show details

True to color

 

If you can’t capture these things clearly, it can result in poor sales. The buyer might really love your stuff, but buying on the internet is scary and they want to make sure they don’t get stuck with something they hadn’t planned on.

To get over that hurdle for myself and help you get over it as well, I’ve found a few tips and tricks around the internet to help us all out.

 

4 Links to help you take a great item photo

1. Volusion has some amazing posts and one about how to easily create fantastic photos. This one shows you how to edit from your iPhone without using another app.

2. Once your done figuring out how to edit from your iPhone, Kristi Murphy steps it up a notch with showing you how to use at home items to help with lighting.

3. Want something other than a white background? Pixel Steps has some great background ideas with stuff you already have laying around your house.

4. For those of you who want something more in depth, I enjoyed reading this Instructable. It’s a long one but has a ton of tips on how to take a great photo.

Now it’s time to take some stunning photos for that PopUp you’re about to create.

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